I’ve gotten to the point where I don’t a pay a whole lot of attention to the media’s “breaking news” or “this just in” stories. That’s because the news services have a tendency to overhype even the most trivial of news stories. To them, almost anything seems to qualify as breaking news. They are like the boy who cried wolf. They scream so often that, even when they are reporting a very serious story, they don’t get my attention at first. Their reporting reminds of those now-ubiquitous car alarms. Most of us have now heard them so often that we don’t bother to look up when we hear one – even if someone’s car is actually being broken into.
When the reports of the first airplane hitting the World Trade Center on 9/11 started coming in, I just assumed it was no big deal. I thought it was probably just a single-engine plane that had wondered off course and hit the building. Yes, the news media was trying to tell us how serious the situation was, but I bet I was not the only one who didn’t take the whole thing all that seriously at the outset. I mean they had made much less severe situations seem just as grave in the past. It wasn’t until most of us saw the images on TV that we knew the hype was justified in this case.
Until members of the media start reserving their hype for the stuff that actually merits it, they will continue to be plagued by their boy-who-cried-wolf problem.




Recent Comments